Vol. 2 No. 1 (2026): Journal of Contemporary Issues in Sport

Empirical Research Articles

• The Impact of NIL and the Transfer Portal on Individual Player Performance in NCAA Division I Men’s Basketball

  Andy Wilk, Chris Corr, Paul M. Pedersen

  1-15

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• Athlete Brand Mark Ownership: The Current Landscape of Trademark Usage in the National Basketball Association

  Zack P. Pedersen, Katie M. Brown, Sinhae Roh

  16-27

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• Parental Priorities and Performance Pathways: Analyzing the Influence of Pseudoscientific Beliefs in Youth Sport Development

  Brendan Ryan, Laura Upenieks, Chris Corr

  28-42

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• Sensory Stimuli and Crash Imagery in F1’s Risk Marketing

  Kyu-soo Chung, Ho Yeol Yu, Sungjai Hong

  43-54

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